This is a local tradition and curiosity. A seasonal custard stand. I brought my New York friends to wait in the lines. Then we sat at the picnic table in the parking lot and watched the electric billboard.
It has a charmingly eccentric menu that is very difficult for the newcomer to decipher. There are only a few kinds of custard. The lemon and the orange are exceptional. A good deal that is poorly advertised: take home the Party Pack or Sundae Kit (the names have changed).
This is the only five star food review I have posted for Champaign-Urbana.