$2,319 for a standard 50 gallon residential water heater? Really? I had a standard 50 gallon water heater fail while I was on vacation. My mother in law, who was watching the house in my absence, said she had seen a billboard advertisement for a company called Yes. Because I was out of town I let her proceed. The service techs advised that the cost would be $2,319 for a standard, no frills water heater with a six year warranty. I asked for breakdown of costs between the heater, installation and warranty. The service techs said they don't do that and offer only one price. I declined. When I got home I went and procured a Whirlpool 6th Sense 50-Gallon 12-Year warranty heater from Lowes for $679 and installed it myself in a couple of hours with help from a neighbor. It appears that the labor charge would approximate$1,640.00 which I think is exorbitant. We don't know for sure because they wont break the charges down. I guess all the advertising expenditures need to be paid somehow. I should have known that.