This location is smaller, but certainly offers better service than the neighbouring Best Buy. The staff is knowledgeable, albeit they try to push you into making extra purchases all the time.
Something they don't advertise a lot about is their price match policy. If you can find an advertised price that's cheaper elsewhere at a reputable dealer, FS will match that price and give you a 10% discount!
If you're a photographer and wants to buy a new lens at FS instead of at Aden because of the warranty, you should print the PM policy of FS, Aden's price the morning you go, and a reference as to how Aden is a registered Canon dealer (or something like that). As long as you have the paperwork, they won't show any resistance ;)