I go to this Sanrio store the most- it's small but it's set up very well. I get my stationery here- yes, I still write letters to my Grandma; I'm probably one of the few last letter writers around. It's a tough decision because there are so many choices. Cute characters. Sometimes if I can't make up my mind, I buy two sets of stationery. I also find cute things at the store in the Ala Moana shopping mall. I also have a stamp card to that store rather than this one- kinda funny. I've liked Sanrio since I was a little girl (Hello Kitty, Little Twin Stars, My Melody were the older ones I grew up with)- I used to think that it was a largely Asian thing, but I see all kinds of customers in all age groups in these stores.