It sure is expensive, but highly modern, has a great selection and an absolutely massive store with lots of cash registers including self-service. Never had to wait to checkout my cart any time recently that I can remember.
However it is quite expensive compared to the other chains like Sobeys or A&P or Metro. It's a premium, extremely clean store with tons of fresh produce but the prices reflect it.
Still, I shop here for all my raw meats and they've got a good cheese selection too..
Try their banana-chocolate chip muffins