Two words - customer service!!! The employees at Dillard's are willing to go above and beyond your expectations. They are very knowledgeable about their products and tell you the honest truth.
I used to think that Dillard's didn't really have many deals because they didn't do coupons but then I wised up to their many sales and the best sale of the year the New Year Day sale!!!! If you have never been to one you've got to come a least once and experience the savings and sheer magnitude of people in the store. All permanently reduced items are an additional 50% off. If you want to get more saving get a Dillard's reward card and start earning 10% off shopping passes. One great perk is the card holders get a preview day when they have their additional off sale.
The SouthPark mall store has so many different brands and exclusive items that the other Dillard's don't get.
Remember also during this holiday season that Dillard's is one of the few places in the mall that wraps gifts that were purchased in their store.