Brakes failed, made it to the side of the road. Called whoever came up on Google. First put me on hold and hung up. Next three didn't answer. These guys did.
The driver's name was Ash. He was prompt, courteous, and friendly. Took a direct route, didn't try to gouge, and gave me a lift home after dropping the car at the mechanic.
Five stars, great experience. I need another tow, I will call and ask for Ash. Well done guys!