I love the concept! This place is great for groups because you can try a lot of new things, and if you don't like it, someone else in the group will. Going with a group also reduces your bill, so it comes out to $7-10 per person. I think the quality of the sushi is lacking, but I don't think anyone expects beautiful, decorated rolls when the chefs are producing dozens of rolls in minutes. The fun of selecting sushi off a conveyer belt, and the practicality of doing this with a group are what keep bringing me back. The rolls themselves aren't the best though.