I was stupid. I used to buy off the rack suits from Tip Top, then Moore's, then Harry Rosen's. They would hem the pants (for a fee) and off I would go. Looking like another "off the rack" guy with an ill fitting suit just like the next guy.
Then I went to Surmesur. Some really knowledgeable consultants (not sales flunkies) discussed my options and then guided me to design a custom built suit like nobody else's. I chose the fabric, a funky lining, the lapel type, the buttons, what kind of pockets and much more. Every part of the process had two discoveries--1) I did not know what makes a suit good and 2) I have wasted a lot of money on "off the rack" sacks. A custom suit starts at the same price as I paid for off the rack!
Then came the measurements. The guys not only recorded my physical specifications, they tweaked them based on my desires. With my specs in my online profile, I can now order more perfectly fitting shirts or suits online. Now I am smart. And in about 5 weeks when my suit is finished, I will look smart too!!