Great food, comfortable atmosphere, beautiful interior, delicious drinks. This is the perfect place to go for a warm and cozy winter meal.
As for the reviewer who made the comment about how we're not in New York so "good luck" with the grocery store bit... I guess they are trying to say that Madisonians are uninspired and shouldn't try to bring something new to Wisconsin.
Go for the food. Enjoy the drinks and atmosphere. If you feel so inclined, purchase a gourmet ingredient from the grocery store. What's not to love?