I waited a while to write my review because I was waiting for the prices to go up. They didn't (much). I figured they priced everything low in order to get people in, get used to shopping there, learn where everything is, then raise the prices. Not to say they won't, but by now they have established themselves as a legitimate grocery store. The beer and wine selection is impressive (and the wine chiller is a great idea), and the store feels welcoming. I have a weakness for walkable grocery stores, but judging from the parking lot, I think this place is attracting more than just the local traffic.