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  • Just got off the phone with JUSTIN, who said he was the GM at this unethical dealership. The slimy sales tactics that these guys use to gain interest in their cars are enough to have to share. It's the absolute definition of "Bait and Switch": Day 1 (10/7) - First Phone Call: Mark (Sales): "There's currently another buyer interested in the vehicle and they have placed a deposit on it. But I will call you back with more information" Day 1 - Second Phone Call One Hour Later: Mark (Sales): "There's been a misunderstanding, and no one has a deposit on the car. But you better move fast" Day 2 (10/8) - Phone call: Mark (Sales): "Turns out there was a buyer who has put a deposit on the vehicle and I have them on the other line (As I hear Justin coach him on what to say in the background), but if you make a higher offer we can sell it to you today!" ME: "Let me talk to the guy coaching you in the background" Justin goes on to tell me that I would need to offer $3,000 over the internet sales price to have the car. I then ask him: "So what you're saying is that the person who has a deposit on the car chose to pay $3K over the advertised sales price for it BEFORE taxes and fees? Can you explain that to me?" Justin: "I don't have to. What price do you want to pay for the car?" ME: "OK. Based off the research I've done, you've priced this car lower than other dealerships in the area, but it's still far off from the actual value of this car based on it's true market value. I would like to pay $XX" Justin: "You won't be able to find a dealership within 500 mi that has this car for that price." ME: "Of course I wouldn't. If the true value of the car to the consumer was valued to be $XX, why would the dealership list it at that price? They wouldn't be profitable." Justin: "What do you do for a living?" ME: "I work in sales" Justin: (Changes subject) "You do understand that even if we sold you this car for the internet price, you'd still end up paying a couple thousand in dealer fees?" ME: "A couple thousand? Can you break that down for me?" Justin: "We upgrade our vehicles with wheels, window tint, paint protection, etc" ME: "So you force your customers to pay for these upgrades that they did not even request so that you can tack on even more profitability at the end of the deal? Is this legal?" Justin: (Changes subject) "So is $XX your final offer? I don't want to have Mark waste his time calling you back if it is." End of Conversation. All the while, what happened to that buyer you had on the "other line" for the past 30 min???
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