Let's start this off by saying you can get better quality burgers in and around this area, if you're looking to be wowed Hero burger ain't the place to go. That being said, for a chain, this place is pretty decent.
I've been here a handful of times and haven't had a problem. A 6oz burger, drink and sweet potato fries comes out to around $12. I think the prices are fair but it does get a little costly if you start adding upgrades (cheese, bacon, etc).
They have one of those Coca Cola freestyle machines which is AWESOME! So many cool drink options I've never seen before... Raspberry coke? Where did this ever exist?
A high school must be near by because at lunch this place gets packed with teenagers gossiping in their uniforms. When this rush comes in the line can be long leading to late food and a over time lunch break..