This is my go to store for cards. I prefer Hallmark to supermarkets, Target, etc., because I feel the selection is so much better. Plus with some cards costing almost $5 I appreciate their customer reward program. I am always getting emails with coupons for free cards, credit on my account and $10 off coupons. Employees are always helpful. My only complaint is that they don't have typical retail hours. During the week they are open 9-8 making a morning stop perfect but an evening stop inconvenient. Also, most Hallmark coupons are stackable.