Pure is a good staple in my lunch portfolio. I don't go here for everyday lunches with the usual work crew, but it is perfect for business lunches where you are looking for good atmosphere and somewhere you won't be rushed, or catching up with old friends in an out-of-the-way area.
I really enjoy the beno boxes, highly recommend the salmon teriyaki version--the value is actually pretty good for the amount of food you get. I definitely leave more satisfied vs. a typical sushi lunch.