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  • Local business openings always excite me. It's been great to watch V's, and the ownership, from opening day to now, hone their craft and create a loyal following by providing great customer service, attention to detail, and satisfying the need for another barber shop in downtown Phoenix. I see this customer loyalty increasing further when the shop cuts down on turnover. One of my favorite sayings when it comes to service is, "Make everyone feel like they're the only one." Serve the masses, and make personal connections while doing so, and you'll not only rake in the money short-term, but plant the seed to create a loyal following who will promote your business for the long-term. The staff and ownership at V's share in this philosophy. I think it would be beneficial to create some form of customer loyalty/appreciation card--that's both the marketer and consumer in me talking. Who doesn't love being rewarded for being a frequent customer? And who doesn't love having their shop frequented? It's a win-win! All in all, V's has all the old fashioned treatment you'd expect from a neighborly barber shop with all the modern luxuries of giant HDTVs and $2 local craft beers. I always went to the one in Arcadia, close to my home, but since the CityScape location opened, I've been hooked. Bravo to the attention to detail!
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