I came to Yelp when we discovered termite tunnels, I also had 3 other quotes and did some research with the BBB, also compared Yelp reviews with other companies...and like everyone has said - we had fast and friendly service!
And very affordable!
I had hoped for a longer warranty - and getting around that by paying an annual fee - but the lower price up front helps justify the annual fee you pay to keep up the warranty.
At the very least I would have hoped for a 3 year warranty. But I suppose they would increase their price to cover that cost, since most other companies offer 3-5 year warranties.