With all the hustle and bustle of the Vegas Strip, the High Roller is actually a great way to unwind a bit and enjoy great views, it's a pretty relaxing ride, and at about 30mins, it might be the longest you can stretch $35 in this town! It is one of those experiences that feels way too touristy, but you just have to try it once to say you did it. I did enjoy it, but I also feel that once was enough.
A word to the wise, you should try to get a spot on the entrance side quickly upon entering the pod because that's the side with all the best views, and I found many of the riders were very unwilling to let others come to their spot to take pictures at the height of the ride (one couple actually settled on the floor at the left window and they never freakin' moved!); the views on the other side are rather unimpressive.