Ohhhh, this place always has a line-up but don't be fooled! I am simple when I order ice cream or gelato and stick to the usual suspects without needing to go overboard with samples. Yet, when my go-to flavours are consistently "meh", it causes me to wonder how this place got to be so popular. Then I remember us humans are easily beguiled, especially when such a place exists that cashes in on novelty (for the Instagram though), looks yummy and there is seemingly much variety. Ice cream-spotting is basically a summer sport for Torontonians, so a place that caters to *most* of the senses wins out (but you guys: taste is king). At any rate, my other theory could be true: people just love lining up in this city!