The branding here is great - it's a super cute bakery with really friendly staff. However, I tried the Vanilla Hazelnut and Red Velvet cupcakes and neither was worth the price. The hazelnut cupcake was dry and unremarkable, and although the red velvet was better it still did not stand up to cupcakes from other locations at the same price (i.e. Mad Hatter or even Carlo's Bakery). I would not come here again even considering the convenience of the location.