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  • Okay, so this is a hard one to write since I have experienced the creme de la creme of movie going experiences, which was iPic, at the Scottsdale Quarter, a mere few miles away from Studio Movie Grill. But, alas, Groupon came a knocking and we bought a few cheap tickets and decided to go last night. So, here we go. If I had NEVER been to iPic, i probably would have thought this place was the bees knees, with its sports bar atmosphere, and semi-decent seats, but since I have been spoiled, it is oh-so-hard to compare. iPic does it right. The chairs, the blankets, the swanky menu, the layout of the seats, (where servers aren't darting past you during the movie), and the fact that they serve you all of your food, all at once, no interruptions during the movie. Studio Movie Grill has sort of an airport experience. You get your ticket, then you line up for your movie, then they like cattle call you when you can "enter". We know when we can enter a movie, thanks. We have all been to a movie in the last century. All you have to do is put the little "Theater is being cleaned" sign out. We get it. There is a bar outside, which is a nice feature, so you can get liquored up before you get herded like cattle. Yet, they don't give you much direction. Since I had been to iPic, I understood the whole "servers inside the theater" concept, but I am sure many patrons don't, so I urge them to communicate better, as in, "once you are seated a server will greet you and take your order". I think having the bar outside may make people think that they have to only order outside the theater. Now, the movie theater itself. Yikes, My fiance hit the nail on the head. If you went to a large university like we did, and was subject to lecture hall classes, or "clicker" classes, this is exactly what it felt like. The chairs were office chairs. Yes, black, pleather, uncomfortable, swivel office chairs. I kid you not. And they had red buttons for "service" on them. The buttons didn't bother me too much, the staff was fairly attentive. I wasn't a fan of the layout. iPic is laid out so that your servers never walk in front of you, disrupting your movie. These poor people have to run and duck every 30 seconds. Talk about back aches! Food- I had an iced tea, my mom had a margarita which I have to say was a heavy pour, which was nice. We got the sliders and they weren't bad, and the fries were delicious. The menu looked like high end sports bar, so pretty much everyone could find something on the menu to enjoy. Overall, the experience was so-so. If I want to eat and see a movie, I might as well go big or go home and go to iPic. I figure you can do one of two things: 1. Have a regular movie going experience and go to like a plain old Harkins, or 2. Have an amazing experience, blow some extra dough, do it up style, and see a movie at iPic. Don't settle for second best.
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