This this is the second worst check-in and bag drop design I've ever seen in any airport in the world (worst being Delta airlines Dulles airport). There is no organization whatsoever. You can't distinguish between the line for the check in kiosks and the bag drop line. That's probably because there isn't a line for the kiosks. It's a an amorphous blob of people pressing in looking for an open terminal. Reminds me of a juniors rugby scrum. There were two agents making a half hearted effort to direct people, but they were largely ineffective.
The shenanigans don't stop here. Inside the terminal, the gates were very close together. It was hard to tell which boarding line went to which gate. I had to stop two people from checking their carry-ons to the wrong city because you couldn't tell which gate the agent was working. And because that's all simply not enough, the agents were talking across each other over the PA system. That's OK though, you couldn't hear them anyway.
It's 2017. I can register my phone number with the DMV and get text updates on my place in line. There's so much technology available. Yet AA can't direct people to their check in area. Should they be flying airplanes . . . I don't know . . .