I would not recommend renting an apartment here. The construction quality is very poor - it appears as if every corner was cut to save on construction costs. The apartments are very expensive and on top of that very energy INEFFICIENT. Expect electricity bills of over $200 a month if you use the heater at all in a small 1 bedroom apartment - don't take my word though, go to MGE website and check. Management is unresponsive and is unable (or unwilling) to fix structural issues with the building. The building is still half vacant (with good reason) and pretty much every resident I have spoken to who currently lives here plans to move out when their lease is up.
There any better options in Madison for the rent Longfellow charges. Options which have better design, materials and construction, and amenities. Options where management will appreciate the rent that you pay. Oh yea, and options that won't cost upwards of $200 a month in electricity.
Do yourself a favor and look elsewhere.