I limped in to the store in tremendous pain due to plantar fasciitis. I explained that, pain aside, the injury was also keeping me from instructing Zumba®, which is not only my job but also my passion! Ash H. Took me through the shoe dog process... She analyzed my feet and my walk, made me custom inserts and recommended shoes that would keep me dancing, yet pain free. The experience was AWESOME!! I've been wearing my inserts and shoes for just two days and my pain is already virtually gone!!!! The only reason I did not rate the experience and the store as five stars is because of the pain my wallet experienced as I checked out! It was PRICEY! However, if I'm talking price versus pain...... I'll pay that price any day!