As an american traveling and in need of a new sim for my ipad, my sales associate Kyle went above and beyond. Not only did he show me all the 3G pricing and options with the different companies, he even installed my sim for me! I was in and out in 10 minutes and it was all done for free. If I had picked up the SIM from Rogers or Bell it would have been $15-$20. But Apple gave it to me for free.
Love love love it!