It's clean, they're open 24 hours, and the deli has better selection of healthful items than most other locations. Smart shoppers can find good deals on non-store brand Club card specials, usually better overall quality brand name items compared to what Smith's has to offer. I know, it's a supermarket, big whoop. Tangible things often taken for granted, such as clean, well-lighted aisles and organized tagging make a difference. It's depressing to walk into a sub-par supermarket and be immediately overcome by butcher shop or spillage aromas. I don't ask for much, just keep the sticky floors to a minimum and have the occasional Silk on sale and I won't jihad.