Jo's cafe emphasizes good tasting. Not good health for you, or the community. They order their desserts from all over the country. Good if you like dessert variety, bad if you like to support local. I would be astonished if they bought their produce from one of Many farmers markets in Madison. They don't serve fruit smoothies.
The atmosphere is more relaxed than the nearby electric earth cafe. No Wi-Fi. Apparently it goes against their vision of a european-style cafe.