I've brought my soft coated wheaten terrier into Hap -E-Dog 3 times now for grooming and 3 times I've had a great experience! Every other groomer he's been to he comes out traumatized but he comes out happy and looks like a soft teddy bear! Other places always just shave him but they take the time to condition him and brush him out. They even give him a cute ascot when he leaves. My dog also lives all the home made treats too!!