Clearly, this specific branch is due a little love. The theater itself is a bit worn down and has not been redone like many other AMC locations. But their pricing here clearly indicates not much crowding, and they often give discount coupons for concessions on matinees, so where else you gonna get your movie ticket and a snack for $5?
Also, for those who like to see new stuff early, check out what's playing on Thursday nights. They show a LOT of new movies as Thursday evening previews, often at 8pm.