This place is just so much better than the one on Sainte-Catherine.
The design of the place was great, very opened space. The place is very crowded (like any Apple Store), but there are a lot of polite and well-trained staffs so the service was very enjoyable. I had something up with my iMac and the "store genius" took more than 2 hours to solve my mac's issue. He was very patient and opened to conversation.
I wouldn't go on about Apple's price... Of course they are overpriced, but I'm paying more for the using-experience and for the service they offer after my purchase. Some people value less the user-experience, so Apple products aren't made for everyone.