I'm a Wisconsinite who doesn't really care for ice-cream (yes, we do exist) and I love this stuff. It's probably the only ice-cream that I will eat.
I had Chocolate Shoppe Ice Cream as a treat when I was growing up. If you're not a local and can't stop by here often, you HAVE to try their Blue Moon and Zanzibar. Blue Moon is a unique flavor of ice-cream that's virtually impossible to find outside of WI. And they are known for their Zanzibar.
Even the classic flavors here are delish. Their cookie dough is smooth and creamy with flecks of chocolate and soft and tasty chunks of cookie dough. They offer lots of flavors, sometimes it's hard to choose.
The service can be hit-or-miss and on summer weekends the place is packed. This is TRUE ice-cream. It's creamy and thick and delicious. Don't think about how many calories you're eating, just enjoy and experience it.