Every time I visit (and I live very close by, so I visit often!), I am blown away by the service here. I have never had to ask for assistance with anything - there is always someone asking if I need help, or asking if I've been looked after, and not in an over-bearing way.
As much as I know the cheese is the central focus and highlight of the business (it is an INCREDIBLE selection!), I think the butchers here are some of the friendliest, most helpful and knowledgeable butchers I have ever dealt with. After 7 years as a vegetarian, cooking meat again was very intimidating. But the guys here are great with advice and suggestions any time I have any questions, and I really appreciate that. My favourite place to shop for food in this city, hands down.