Clearly taking advantage of the Zombie craze to make a buck (and there is nothing wrong with that) while they have some survival supplies it's not really a survival store as much as a fun place to stop for something other than gambling, their prices are reasonable and they have some cool displays and Zombie themed gifts for your or those that didn't make the trip to Las Vegas. And just on the off chance that your forgot your Zombie killing gear at home you can pick up some really cool bladed weapons to protect you on your drive back to your Zombie proof home.
The people that work here are really friendly and if you check in and you get a free postcard as well.