Good Customer Service. Simple and plain. That's what makes a great business model; no matter what the product or service is that they are selling.
I'd previously banked at a 1st Bank in Colorado. The service was outstanding.
I've now been to two separate branch locations of First Bank in the Phoenix area. This Scottsdale branch is outstanding; but so is the other branch I've stopped in. Both of them have the same outstanding Customer "Friendly" service.
Whomever is in charge of the Corporate Customer Service policy, THANK YOU!
The friendly service at First Bank blows every other bank out of the water.
Completely!