This is my go to game place. The owner, Matt, is the nicest owner I have ever met. I schmooze with all the game store owners I can and I have lived throughout the Carolinas and Virginia.
I go here every Thursday for the board game night. This store has so much play space you never feel cramped. I have never been pushed out of the way to make space for a Magic the Gathering event (this has happened other places).
I wish there were more promotional products available for game night events but I don't fault the store - some games don't have very many players to support such events.
The staff are very personable and when not working they play games in this place in their own time. The owner plays games with people on game night. There is no better endorsement than the owner and employees choosing to spend free time at the store.
In terms of inculcating new people I give this store a 5. Due to the gaming community being thin in some games such as Netrunner, or Ascension and thus not as much game support as I would like I can't give a 5 because even if beyond the stores control that detracts from the venue.
There are more female gamers at this store than any other place I have ever been. This is indicative of the friendly non-threatening environment of inclusion at this store. If you are a hardcore board game player you may want to find a dedicated group, but if you are a casual to casual plus a bit heavier then this is the perfect place to game.