They simply don't care about customer loyalty. The atmosphere is really nice and comfortable, there's free wi-fi which is awesome and their chili and salads are delicious but their coffee is weak (even the dark roast) and one of the servers is really incompetent.
I went there all throughout the summer and spent hundreds on food and coffee... Occasionally I would bring in my own fruits to snack on while I enjoyed a coffee (I BOUGHT) and they told me I couldn't do this. Lost a loyal customer and hundreds if dollars because of it.