I've been going to this place for my glasses for years, and I've always been happy with their service, selection, and prices, but mostly I have to recommend Schanel because of their wonderful and friendly staff and the fact that it is a local, family-owned business, so go there for your next pair of glasses. I've found their prices to be better than the big places that do all the advertising, and then you can stop in and check out the latest exhibition at the Madison Museum of Contemporary Art while you're downtown.