It's like Chipotle/Qdoba/Subway/etc. meets pizza, and the results are not surprisingly delicious. You can't really go wrong--I like to start with one of their prebuilt pizzas and then customize it. I don't really trust myself with the raw power of building one from scratch; I'd abuse the authority. I do, however, allow myself the freedom of throwing some salty, briney, delicious kalamata olives on whatever the hell I'm having them build. As the wise woman once said: "Lay off me, for I am starving!"