This is an odd little store. I think if you are a barber, you will find a large selection of clippers and other barber supplies. There are also wet shaving supplies, but this is not Rubinov's strong suit. You will find Merkur, Parker and a few other DE and straight razor brands, but the selection of soaps and creams is small, limited to a few Col Conks samples, and some TOBS and Proraso creams. I would have really loved to have seen some more artisan brands. There are many, many inexpensive aftershaves available, along with some more pricey brands. There is always something new to try in that department. Interestingly, they have very little in the way of DE blades; you'd be better off going to your local grocery store for those. I don't remember seeing any shaving brushes at all. Maybe I overlooked them. Overall not bad, not great.