I am a huge fan of Superior Pho, having stumbled in here for lunch shortly after it opened (before the fancy upgrades: it had garage door walls and fluorescent lighting). I ate there a couple of times a week for over five years - and was NEVER disappointed. Wonderful pho with perfect broth, a bahn mi on incredible bread with a hard crusty crunch.
You've got to go in with the right expectations: it is hard to find, tucked in the back of a building off Superior. it can be noisy, and if it's crowded you might sit with others. Service can sometimes be spotty. But it is wonderful cheap eats and seems to be more crowded with Asians and Vietnamese than its fancier (and pricier) pho neighbor
I've taken many people there and referred more. I don't get back often but it has never let me down.
Not too kid friendly unless your kids are adventurous eaters. No liquor license but you can bring your own.