What can I say, the toys here are generally 2-3X the price of toys from Walmart, Toys R Us and even local comic shops like Silver Snail. They price their stock very high and it's understandable due to the location and lack of other toy stores in the area. However, their prices are a bit too high and exploit current trends and parents in need of the next big toy.
A good example would be lego minifigures, which are $3.99 at the lego store and $9.99 at toys, toys, toys. Other examples would be $3 for hot wheels and $20 for basic ninja turtles.
On a plus side however, they do sometimes have warehouse sales. I managed to get a few toys well below retail from these closeouts. Overall I only come here in a pinch or to check out new clearances.