How does one go from a one star to a four star review in a matter of a few days.... Cheryl Goode. That's how. Cheryl is a customer service pro at the dealership and without her efforts at service recovery, I would not be writing this review, nor would I be the owner of a new VW from Keffer.
Beyond Cheryl herself, I do have to give some props to the dealership overall for also getting to the price I was comfortable with. It's just a shame we couldn't get there on Saturday when I started looking vs. the following Thursday. Apparently that Saturday "bottom line, best we can do", quoted by the Sales Mgr, price had a lot of room underneath it.
PS This is not specific to Keffer but, don't believe the TrueCar price when a sales person whispers in your ear about this magical website, that they "are really not supposed to tell you about". Just another dealer gimmick to make you think that is the lowest price you can get. Power to the people! Do your research, don't fall in love with one car or one dealer, shop around within a reasonable geography and always be willing to walk out the door. :)