Borrowing a page from Chipotle
Interesting concept that I have only seen at a few restaurants in the area and then for only some select menu items. In this case the burgers.
You build your own burger choosing from the size patty and with and without bacon, then your choice of seasoning, buns, cheeses, garnishments and finally sauses starting with mustard and ketchup and working up.
My wife of the otherhand and Beef Bleu Flatbread or in other words, toasted flatbread with shredded beef, bleu cheese and a raspberry compote. Had a bite and it was were good.
On the inside it is a typical sports bar with plenty of TV's all over the place. Service was lacking since there was only one server at lunch plus another individual who I took to be the owner/manager/cook present at the time.
All in all, it's a inventive menu and food is quite good but they do need to address the service issue.