Ha Long Bay is probably my favorite pho place in Madison. Expect a wait because it gets busy during dinner time.
I've been here multiple times and both times I had no issues with the service. I liked what I got so much the first time that I got it again the next when I took my dad here. (He's a phoaholic like me, so I had to introduce him)
I got the Pho Tai, and the combination fried rice. Both were hugely portioned and extremely tasty. The pho is flavored traditionally, it's not too sweet, it has a pretty good balance of sweet to savory to spice. It's not my favorite pho, but only one bowl can hold that spot. One thing to point out is that the sliced beef has a ton of flavor, I'm not sure how, but it's way better than any other Tai I've had.
The rice has a good flavor, it's slightly smoky, and has a fair portion of meat scattered about.
One thing I didn't order twice was the ice coffee, it just didn't live up to my expectations.
I'll definitely be back again.