Simply put: I've never been to a more impressive grocery store. The selection and aesthetic are phenomenal. They've integrated well with Maple Leaf Gardens and really made it a very special place. Yes, there are cheaper grocery stores in Toronto, but in my opinion it's worth paying a little extra here -- and they don't gouge you as much as some supposedly higher end stores.
I also like how they let our little dog shop with us too, and they don't subscribe to that absurd non-science based misconception that dogs on a leash are some sort of public health menace just by existing within ten feet of food.