I can't say I understand the hype. I got the cookies & cream waffle with matcha ice cream. Although the ice cream was creamy, I couldn't really taste the matcha flavour - it tasted more like vanilla to me. The waffles were nothing special and it was also pretty hard to eat them with the ice cream in a cup format, I think a cone would've been better? They do have a wide variety of flavours so I might return to try some of those but I wouldn't recommend either of the flavours I tried today.
Also a note that they only accept cash for orders under $10.