There's a line from Michael Symon's "Best Things I've Ever Eaten" where he says, "This will change your opinion of what beef jerky is."
I watched it and scoffed. Sure. Beef jerky is beef jerky. It's expensive as hell, comes in those resealable pouches, and there's always way less than I expect there to be in that $10 package.
Michael Symon is right. This beef jerky is on a different planet. If store-bought beef jerky is a gas station burrito, this beef jerky is a dinner for two at a five-star restaurant.
They took a HUGE piece of meat and let it dry out--but somehow it still manages to be moist and incredibly flavorful. The peppered jerky has a lot of kick to it (they don't mess around with the pepper), so we went back and grabbed some of the original. Just as delicious.
I was also impressed at the price. It's much less than store-bought jerky (about $16 per pound), and inifinitely more delicious.
So, even though you roll your eyes when someone tells you, "This ______ will change your opinion about _____," it will.