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| - Based on consumption, I should probably go 5 stars. The only Thursdays I don't pick up a copy are those when I'm not in Toronto.
In fact, I kind of regret not bringing along a few copies for my friends when I went to California this year. Not that it is hugely different from LA Weekly.
Favourite secions: music and movies. These days I don't know any of the bands they list or review but it is always good to browse for names I might know. The movie reviews are pretty reliable.
Several sections get no more than a few seconds of my attention. Ecoholic comes to mind.
Dan Savage is often a good read. It shocks me that here in Toronto/Canada any school kid could pick up a NOW and read all about (and see ads for) dildos and butt plugs. Oh parents of this city, how DO you do it?
Regarding the politics: I don't read these features/sections like I used to. You kind of already know where NOW will stand on things. After a while it just gets depressing, right?
It is also kind of sad that so little space is devoted to art and books.
Having worked in and around the newspaper advertising industry, you come to know that products are often reviewed because editors need to fill out their pages and companies need to sell their products. (It is all just advertising).
In fact, my biggest gripe is that the average reader probably has no business thinking about spending his/her limited finds on the products and restaurants and booze routinely advertised or reviewed in NOW.
Or, put another way, just remember that the point of NOW, like virtually all media vehicles, isn't really to inform you gentle downtown Torontonian. It is to make money. And they make money by printing ads. The stuff around the ads is just there to get you to pick up the paper and look at the ads.
All that written, NOW is still a fun read for what is going on in the city. And where else do we get to read such a far left POV? I'll probably keep on picking up my copy until it, like all print media, eventually goes digital only.
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