I stopped in Madison during my cross-country voyage (http://KananAcrossAmerica.blogspot.com) and I was just craving a brat, a friend with experience recommended this place.
Well I absolutely dig the college atmosphere and I bet this place would be a great place to watch the game on Saturdays. The brats were decent, but nothing to write home about. I'm also not a fan of having to get your own fixings, I just feel sauerkraut should be already included, but that's just personal preference.
Great place to hang out, overall good.