This is the way jewelry should always be purchased! These gentlemen actually listen when you're explaining what you're looking for. They don't stock any diamonds and they don't have a mall address ... this keeps the cost of overhead down for you. The result is that they custom shop for your desired diamond or piece of jewelry AND you pay much less than at a fancy store. Add in their great educational skills and personalized service and you have an incredible purchasing experience! I whole heartedly recommend dealing with D&R House of Diamonds.